We are familiar with sms based advertisements in our mobiles. Here is call based advertisement. Concept is simple you can subscribe ads, whenever you call anyone you can hear an advertisement before the call get connected. The ad will be 15-20 sec long.

What are the user benefits?

Yes there is benefit for users who are subscribing this. They are offering some airtime and discounts.

How it works?

They directly connect the mobile switching center with a high speed technology developed by the company thereby smooth transition while the call getting connected.

Who developed the application?

An Erode based company named airvoice developed this application. They applied for patent and waiting for the approval. The company is targeting 250 million mobile subscribers in India.